IN THE FRONTLINES: METROPOLITAN
HOTEL TORONTO
Located in the heart of downtown Toronto, Metropolitan
Hotel Toronto is one of the finest hotels that the City
has to offer. With affiliations to the arts and cultural
industry, Metropolitan Hotel Toronto offers its guests a
truly Toronto experience. Learn more about how the Metropolitan
Hotel is building relationships with arts organizations
in Toronto.
“Currently, we have packages with the AGO,
The
National Ballet of Canada, Mirvish
Productions, Second
City and The
Canadian Opera Company. We actively promote and advertise
these packages within Canada and the United States,”
says Colleen Ross, the Director of Sales and Marketing at
Metropolitan Hotel Toronto. The packages were created for
guests who come to Toronto to immerse themselves in its
culture. “We believe that art and culture is a key
element as to why a leisure traveller would choose a city
as opposed to a resort destination,” says Ross. It
makes perfect sense for a city hotel such as Metropolitan
Hotel Toronto to provide a package that would satisfy guests
who want everything, from excellent accommodation to great
entertainment.
Metropolitan Hotel Toronto also actively promotes Canadian
artists to guests who stay at the hotel. “We have
been putting Toronto
Symphony Orchestra’s CDs in rooms for guests to
take home. Also, we’re currently in the development
stage of a project to promote up and coming Canadian musicians.
Their music will be compiled into CDs and put in rooms,”
says Ross.
Few cities in North America can compare to Toronto when
it comes to the arts. There is no doubt that the success
of Metropolitan Hotel Toronto depends on how actively the
Hotel affiliates itself with the City’s arts and cultural
scene. And it makes perfect sense to know that one of the
most important objectives of Metropolitan Hotel Toronto
is to work closely with the arts and cultural industry.
Smart thinking.
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